What to think about

What makes a good web site?

Content is king!

The content should be useful to your visitor as well as sell your company's products or services.
The home page especially, should be attractive and quick to load. First impressions count.
What is the over-riding purpose of your web site? Make sure the contents of your site emphasis this and do not distract from it.
A visitor to your web site wants to find what he or she is looking for quickly. Therefore, text should be short and to the point and navigation should be clear and consistent over all the site. Gushing prose may be appropriate in a brochure, but not on a web site.
Make sure your text includes important key words that searches will use in a search engine.
Different companies target different customers. Know your customer. Make sure your web site will appeal to your target customer.
Every company is different and your web page should be as individual as you. Make sure your web site incorporates your branding and identity.

Think of your visitors

The web site should be appealing to your visitors. Your design and content should reflect the taste and life-style of your target customers. Make sure you are clear about who they are.
Don't annoy your visitors. For example, scrolling horizontally is very annoying to the user and we always try to avoid this.
We don't include slow-loading elements which are not necessary. They may look pretty and show how clever we are, but is it what the user wants?
Not everyone is on broadband just yet.
The user needs to find things easily. So, navigation should be clear, consistent and informative.
Don't lose customers because your web is not accessibility compliant. Can blind people access your site? The government and society at large encourage businesses to make sure their web site is accessibility compliant. It may even become law one day. Make sure your site complies from the word go.
Make sure your web site is easy to navigate, information is easy to find. Don't frustrate your visitors.
More and more people will be surfing the web on their mobiles or pda. Check that your web site displays properly in such a device.